Getting a potential customer to your website is the first hurdle, but what do you do with them once they’re there?
Custom widgets, quizzes and other interactive tools can help grow your email list and engage your audience on your website and simplify complex information.
When to Use Interactivity
If you have high traffic on your website but low interaction, this might be a good opportunity to implement interactivity. A tool or quiz can capture that attention and help users find the information they’re looking for. This is also a great opportunity to build a lead generation pipeline for your business by requesting users enter an email before receiving their response.
For example, a quiz on leadership styles can help break the ice for a Leadership Coach and place them in an email sequence that might lead to booking coaching sessions.
Increase Repeat Traffic
Custom tools can keep customers coming back. If you create a useful tool for your website there’s a good chance that it will get reused and possibly even bookmarked. This means more traffic to the site overall, and a captive audience for future messaging.
For example our Dosing Calculator for FeraMAX Powder 15 is a great way to help customers easily figure out their iron supplement dosing and is likely to be reused as a child ages.
Providing Value to Potential Customers
Providing value is always a great way to start a relationship with your potential customers. If you feature a helpful tool on your website – even if it’s as simple as a list of activities or ice breakers for your next meeting – you’re demonstrating your worth before you’ve even gotten on that first call.
Clients that get something valuable from your website are more likely to accept that next marketing email or think about you the next time they need a service.
If you’d like to make something special for your website – contact Sore Thumb to see how we can turn your ideas into reality.
