We meet with a lot of business owners who are frustrated by their current websites and feel like they could be doing more for their business. While this is probably true, the process of completely rebuilding a website can be daunting, and often a lot can be accomplished with an update vs a complete overhaul.
What to consider when updating your site
When you’re thinking about refreshing or rebuilding, it’s important to take a moment and consider what it is about the current site that’s not working. Take a quick look at the list below and answer “yes” or “no” to each question:
- Does your website have the functionality that you need?
- Are you able to access the back-end of your website, and have you or someone else been keeping your plugins and/or theme up to date (if relevant)?
- Are you able to update your website with new content?
If the answer to any of these questions is “no” then it might be time to look at a full rebuild. Websites that aren’t providing the tools you need to reach your customers, or websites that have not been updated in years, are often too out of date for a fresh coat of paint and need some more serious consideration.
However, if your issues with your site are:
- The branding is outdated
- The design is stale
- The user experience is clunky, and/or
- The copy doesn’t reflect who we are anymore
This could be a great opportunity for a website make-over!
What is involved in a Mini-Makeover
At Sore Thumb we always try to meet our client where they’re at, which means that we are able to help update websites on a variety of different platforms like Squarespace, Shopify, and WordPress. If you’re website is primed for an update, we can come to the rescue with your existing builder.
With our mini-makeovers you can expect changes like:
→ A simplified layout to make the website easy to digest
→ Refreshed brand visuals to align with your current style
→ Clarified messaging to connect to your audience
→ And Streamlined Navigation and Calls to Action to make audiences engage
The first step is to assess any user experience pain points that you’re having. For example:
Do you keep getting emails asking you the same questions? Maybe we need to surface your FAQs to the top navigation!
Are people unable to book a discovery call? We can take a look at your booking link and help to integrate it with your contact page.
Is your website mobile-friendly? We can help bring your website up-to-date so that users can navigate your website from their phones.
Then, we’ll talk about your goals from a design perspective, and work with your current brand guidelines to elevate the look and feel of your website to something fresh & fun.
No one should be ashamed of their website, and a good website should work for you! So if you’re in a mini-makeover – book a call to get started.
