UBC Admissions Campaign
University of British Columbia needed striking visuals for a digital admissions campaigns.
Background
The University of British Columbia needed to create program-specific ad units and re-cut video content to run an admissions campaign for both campuses.
The brief
Sore Thumb was given specific program outlines, as well as previously created content to re-purpose for dynamic and static ad units on Instragram, Facebook, and TikTok. Each video and visual had to be tailored to the target market for the program, and modified to suit each individual platform.
What UBC needed
16
static image ads for both the Vancouver and Okanagan campuses.
10
unique videos tailored to TikTok, Facebook and Instagram.
5
Program-specific video ad units.
The challenge
With minimal access to source footage, we had to re-create dynamic and engaging video & photo content that would encourage prospective students to visit the UBC campus and book a campus tour.
The solution
We built a library of stock images to complement existing creative, and re-cut existing video, along with additional clips and audio mixing, to create stunning visuals that captured the audience’s attention.
