RepaGyn

This women's health brand needed a website that actually resonated with their audience.

Background

RepaGyn is a women’s health company offering hormone-free suppositories in Canada to relieve vaginal dryness and help promote healing of the vaginal mucosa in adults.

The brief

RepaGyn came to us with an outdated website that no longer served its customer base. Confusing navigation, cluttered visuals, and a lack of clarity made it difficult to find information and connect with the brand. They asked us to rebuild their 10+ page website and give it the makeover it deserved.

A screenshot of the Vaginal Health and Dryness page on the Repagyn website

The challenge

The old website featured cluttered layouts, outdated illustrations and imagery, and unclear customer pathways. Our challenge was to simplify the content, make information easier to find, establish a consistent visual style, and modernize the overall look and feel.

The solution

We refreshed RepaGyn’s visual identity and brought it to life through a redesigned website. New typefaces, consistent image and text styling, spacious layouts, and custom illustrations created by our graphic designer gave the site a fresh, cohesive feel. Combined with a major restructuring of the pages, these updates put the focus back on RepaGyn’s product and what the brand stands for.