Nucliq Gutcheck
This at-home gut health test needed a powerful, large-scale campaign to raise awareness.
Background
Gutcheck and Gutcheck Vivo are comprehensive at-home microbiome tests marketed in Canada by Nucliq Biologics.
The brief
Nucliq approached Sore Thumb with data from previous campaigns, looking to partner with an agency that had an understanding of the pharmaceutical marketing landscape and could help take their digital ads to the next level.
What Nucliq needed
1
Support running complex Pay-Per-Click campaigns on Meta & Google
2
Compelling visuals & copy that targeted both the end user and dietitian partners
3
Robust and granular reporting on all results on an on-going basis.
The challenge
Gutcheck is a relatively new product to Canada with a high price point, and the sister product, Gutcheck Vivo had just been launched to the market.
The solution
We create a variety of highly targeted & refined campaigns to help reach the right keywords without overspending on budget. With a close eye on reporting we continued to refine the visuals month-over-month to capitalize on trends and increase Return on Investment.
