A mobile phone showing a website for a Newfoundlad town surrounded by illustrations used on the website.

Newfoundland’s South West Coast

Three communities. Three unique identities. One connected digital experience.

Background

Nestled along Newfoundland’s South West Coast, the communities of Burgeo, Ramea, and Francois are known for their rugged landscapes, rich history, and close-knit communities. While each town has its own unique character, they share a deep connection to the region and offer unforgettable experiences for residents and visitors alike.

The brief

Each community came to us looking for a modern website that would better showcase everything their town has to offer. They needed a digital presence that would capture the beauty and identity of each community, make visitor information easier to find, and simplify travel planning for those exploring these remote regions. 

Town of Burgeo Newfoundland's website homepage as seen on a black macbook air.

The challenge

Designing for three communities meant creating distinct digital identities while maintaining a cohesive experience across the region. The websites also needed to simplify travel logistics, making information about ferries, accommodations, attractions, and local amenities easier to navigate for visitors planning a trip to these remote coastal communities.

The solution

We designed three unique websites connected by a shared design system, allowing each community to showcase its own personality while feeling part of Newfoundland’s South West Coast. A custom illustrated regional map, featured across all three sites, ties the experience together and helps visitors navigate the region with confidence.

Town of Burgeo Newfoundland's website featuring an illustrated map.
Town of Francois Newfoundland's website.
Homepage of the Town of Ramea Newfoundland's website.

Within the first 6 months of launching, the sites saw...

0+k

 increase in website visits

#1

result on Google when searching for each town

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countries represented in site traffic geography

Illustrated map of Newfoundland's south west coast highlighting, Burgeo, Ramea, Grey River, and Francois.
Homepage of the Burgeo website.Section of the Town of Ramea's website highlighting their history.
Section of the Town of Francois' website.

“We hired Sore Thumb to design our new website and couldn’t be happier with the result. They were responsive, professional, and easy to work with, delivering a website that exceeded our expectations! Highly recommend them to any organization looking for quality web design.”

– MARC DURNFORD, Town of Burgeo

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