Background
Michelle Ott is a level 2 mortgage agent working in the Muskoka, Ontario region. She works with individuals and families to find the right mortgage solutions for their needs.
The brief
The brief was simple: create an impactful, elevated brand that Michelle Ott can use across various platforms, on her new website, and on printed collateral.
What Michelle Ott needed
1
An elevated logo in various lockups and colours
2
A unique colour palette that will stand out from her competetors
3
A design language that is approachable yet luxurious and reputable
The challenge
Create a clean, modern logo that represented an elevated standard of service.
The solution
We designed a simple yet elegant logo that used a clean font along with a minimalist icon to create a strong and trusted brand presence. Using her initials to create a stand alone mark helps increase the visibility of the brand across a variety of use cases.
“Everyone I worked with at Sore Thumb was super friendly and professional. Sarah and Hannah took such great care, ensuring they understood my branding goals. They helped develop a logo that perfectly represents my business! Highly recommend working with them for your next project.”
– MICHELLE OTT, Mortgage Agent