Inofolic

Breaking into the Canadian marketing with a new women’s health product.

Background

Inofolic^® is an internationally recognized natural health product, supporting women with PCOS* worldwide.

*PCOS is now known as PMOS (Polyendocrine Metabolic Ovarian Syndrome)

The brief

BioSyent not only wanted to create a strong, approachable visual identity, but also leaned on the team to help provide research-backed suggestions on messaging, brand positioning & target market. Because of our work on BioSyent’s other brands, they trusted us with the Canadian launch of Inofolic^®.

A printed event banner for Inofolic Canada.

What Inofolic needed

1

A brand guide & branded elements, including custom water colour textures

2

A 10+ page website to match the new brand and provide information to patients and healthcare professionals

3

Marketing collateral, including postcards, stand-up banners, and multi-page booklets

4

User-generated content with top PMOS influencers, using Meta, TikTok, and Google campaigns

A grid highlighting a variety of social media posts for Inofolic Canada.

The challenge

To break into the Canadian market with a new natural health product and make some noise around an often overlooked women’s health issue.

The solution

We held a patient advisory panel to support the messaging, direction, and visual identity of the brand. These voices helped to make sure all of our collateral represented actual patient profiles, and gave them the support and community they were asking for.