Inofolic: Patient Stories
We created multiple patient story videos for patients with PMOS to share their stories.
Background
Inofolic® is an internationally recognized natural health product, supporting women with PMOS (Polyendocrine metabolic ovarian syndrome, formerly PCOS) worldwide.
The brief
Inofolic approached us to help them create five patient stories, to help share the real, lived experiences of people with PMOS.
What Inofolic needed
1
Advertising creative that felt truthful & compelling
2
Support on messaging & positioning for the brand
3
Engaging content for their website that could be evergreen
The challenge
Inofolic needed to make a splash on the market and wanted to highlight the struggles of the patient with a compassionate and helpful tone.
The solution
We approached PMOS patients to not only share their story but also engage in panel discussion about brand messaging that created buy-in for the brand. The individual videos were shared on the participants’ social media profiles and leveraged to create both informational content and engaging ad units.