CESBA Annual Report
An epic 20-page annual report for this adult education non-profit.
Background
CESBA is an Ontario-based non-profit that advocates for and supports adult and continuing education program staff.
The brief
CESBA approached us with an exciting brief. They needed an annual report that people would actually read. It needed to be relatively short, at 20 pages, and packed with personality, engaging ways to read their stats and data, and a consistency throughout.
The challenge
The Annual Report included a wide range of sections, levels of hierarchy, data visualizations, statistics, and callouts. We needed to create a flexible design system that could make each spread feel engaging and unique, while still maintaining a cohesive visual language throughout the report.
The solution
We brought the report to life with a fresh take on the brand’s colour palette, complemented by playful sparkle details, rounded corners, and a clear visual hierarchy for headings, statistics, data, and supporting content. We also leaned into the organization’s beautiful photography, using imagery throughout the report to add warmth, personality, and visual interest. The result is an Annual Report that feels polished, engaging, and cohesive from cover to cover.