Bridget’s Bunnies
We seriously levelled up this non-profit's visual identity and made their website easier to navigate.
Background
Bridget’s Bunnies is a non-profit that supports people who have experienced pregnancy loss or infant loss. Through their comfort kits, detailed resources, and other initiatives, Bridget’s Bunnies ensures that no one needs to go through such a loss alone.
The brief
The team came to us with a logo that had been created by a volunteer, no consistent brand identity, and a website that was hard to navigate and aesthetically confusing. In addition to their main brand, they also required a new logo for their annual charity run, Bridget’s Run.
What Bridget's Bunnies needed
1
A 20+ page website with eCommerce capabilities
2
Multiple logo lockups and variations for both Bridget’s Bunnies and Bridget’s Run
3
A detailed brand guideline, with colours, fonts, and more
4
Branded stationery, including business cards and letterhead
The challenge
Create branding and a redesigned website that serves multiple types of end user, and conveys a comforting, supportive tone that reflects the gravity of what families are going through.
The solution
We worked closely with the client to understand their audience and what would be visually compelling for their brand. We navigated the sensitive nature of their offering and respected the significance of their original logo by incorporating elements into their new brand.
boost in website traffic YoY
result on Google when searching for “pregnancy loss charity”
custom brand icons for use across platforms
